The goals are the north of all business strategy. Without them, it is not possible for any organization to conceptualize, design and create the path to follow to achieve them.
Goals are the basic element for any company, and by defining them we can finally determine the objectives to be met for each of them.
In other words, the goals would be the destination and the objectives, the different paths to take to reach it. Of course, when defining these objectives, one must be very aware of the time factor to achieve them, and that is why there are always 3 types of objectives: short, medium and long term.
Short-term objectives can be defined on a monthly basis, in the case of large companies, since they have a higher billing flow than that of a small or medium-sized company. In the case of SMEs, it is advisable to think of short-term objectives that can be measured after 3 or 6 months.
Just as we defined in our article "7 tips for defining a digital communication strategy" , short-term goals are an excellent tactic to advance little by little in the proposed business strategy, analyzing the results and applying the necessary adjustments over time. determined without losing sight of the ultimate long-term goal.
Example of short-term goals : "For the next 3 months I want to increase the amount of sales by xx% compared to the same period last year."
These are the objectives to be achieved over a year and can even be biannual.
Example of medium-term goals:
Long-term goals have to do with how companies look after 5 years or more.
Taking into account this photograph that they wish to see in the future, in the agency we develop actions in the short and medium term that are guided by the fulfillment of this goal.
Example of long-term goals :
Once the objectives have been set, at 3Naves we develop a comprehensive business strategy with actions to be followed to achieve each of these goals in the required period and thus enhance the results of your business.
If this note has been useful, do not forget to pass it on to your friends so that they know it!
We want to know your concerns(All required fields)