An excellent way to increase the results of your business is to bet on comprehensive marketing. With Integral Marketing you will capture the attention of the target audience through a combination of channels, using different tools and languages, in order to achieve your brand positioning business objectives.
Learn about the benefits of Comprehensive Marketing.
Guiding the customer through the purchase process can involve the involvement of various offline or online channels. For this reason, it is important to combine both strategies and update the different teams that make up the marketing area to work together and establish specific objectives.
The key is to analyze the behavior of the target audience through the different channels and offer them the information they need adapted to each particular medium and the moment of purchase in which they find themselves. It is not just about selling but about generating an EXPERIENCE around your brand.
As Aristotle said in his Metaphysics, “the whole is more than the sum of the parts” . Without a doubt, this knowledge is applied to Integral Marketing strategies where the synergy or union of energies is everything .
If the Marketing area has different promotion areas that are not related to each other or in pursuit of a common goal, it cannot be defined as a Comprehensive Marketing Strategy but rather as independent processes.
Knowing what the objectives of the Marketing team are will allow the project to be aligned in 3 fundamental aspects:
The communication of the Offline and Online Marketing teams with the Sales team is extremely important to understand if the strategies that were applied had an effect or if the campaign needs to be adjusted. The 3 teams, working as one, will feed back into the company's Communication Strategy and will result in a better brand positioning.
By integrating different areas of Online Marketing (Positioning, Online Advertising, Email Marketing, Social Media and Content Management) and Offline (product definition, price, promotion and distribution) great results are obtained.
This is because Comprehensive Marketing makes it possible to reinforce the strategies of both worlds , reach the target audience in various ways and reinforce the brand's positioning through different channels.
Find out how the 3Naves Comprehensive Marketing Service can benefit your business, contact us at firstname.lastname@example.org
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